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A supplement to Advertising Ratios & Budgets based on corporate tax return data sourced from the IRS.
Charts include: Ad-To-Sales-Ratios by Total Assets, Ad-To-Sales-Ratios by Total Revenue, Ad-To-Sales-Ratios by Industry Sector, Industries with Top 10 Ad-To-Sales-Ratios within Manufacturing, Retail and Services sector.
Table includes ad-to-sales ratios for all companies, profitable companies and companies reporting a loss for each of the 200+ minor industry groups.
A supplement to Advertising Ratios & Budgets based on corporate tax return data sourced from the IRS.
Charts include: Ad-To-Sales-Ratios by Total Assets, Ad-To-Sales-Ratios by Total Revenue, Ad-To-Sales-Ratios by Industry Sector, Industries with Top 10 Ad-To-Sales-Ratios within Manufacturing, Retail and Services sector.
Table of Ad-To-Sales ratios for all companies, profitable companies and companies reporting a loss for each of the 200+ minor industry groups.
This detailed report covers over 2,500 companies and 315 industries with fiscal 2023 and 2022 advertising budgets and revenue, 2023 ad-to-sales ratio and ad-to-profit ratio, as well as 2023 annual growth rates in ad spending and sales. Published May 2024.