Advertising Spending

Schonfeld & Associates publishes a series of titles reporting advertising expenditures annually. Click on the name of the report of your choice to get full information and view a sample page.

The advertising expenditures are reported by individual companies and industry group. Advertising spending is defined as total advertising and promotional expense, including media, direct mail, point-of-purchase materials, production, ad department operations, research and other direct costs as reported in annual filings with the SEC.

Advertising Ratios & Budgets reports an estimate for the current year, a forecast for the coming year and historical figure for last year.

Advertising Growth Trends reports five historical years of inflation adjusted spending.

U.S. Sourcebook of Advertisers is a directory of advertisers containing an estimate for the current year ad budget as well as corporate contact information.

2018 editions of all titles are available now.

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Advertising Growth Trends


Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company’s historical information includes: advertising spending for each of the last five

Advertising Ratios & Budgets


This detailed report covers over 4,300 companies and 310 industries with historical 2017 advertising budgets, 2018 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2018 and 2019 budget forecasts and growth rates…

U.S. Sourcebook of Advertisers


A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closing and more.