This detailed report covers over 4,300 companies and 310 industries with historical 2017 advertising budgets, 2018 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2018 and 2019 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 600 non-U.S. based companies. Bought by major advertising agencies, media companies, advertisers and libraries. Published June 2018.
The two database files are in Excel format, one containing information by company and the other information by SIC industry code.