Advertising Spending
Schonfeld & Associates publishes titles reporting advertising expenditures annually. Click on the name of the report of your choice to get full information and view a sample page.
The advertising expenditures are reported by individual companies and industry group. Advertising spending is defined as total advertising and promotional expense, including media, direct mail, point-of-purchase materials, production, ad department operations, research and other direct costs as reported in annual filings with the SEC.
Advertising Ratios & Budgets reports last fiscal year advertising spending and revenue as well as ad-to-sales ratio and ad-to-gross-profit ratio for the last year two years along with annual growth rates in ad spending and sales.
2024 editions are available now.
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Advertising Ratios & Budgets
$25.00 – $495.00This detailed report covers over 2,500 companies and 315 industries with fiscal 2023 and 2022 advertising budgets and revenue, 2023 ad-to-sales ratio and ad-to-profit ratio, as well as 2023 annual growth rates in ad spending and sales. Published May 2024.
Download (PDF) Supplement to Ad Ratios & Budgets
$25.00A supplement to Advertising Ratios & Budgets based on corporate tax return data sourced from the IRS.
Charts include: Ad-To-Sales-Ratios by Total Assets, Ad-To-Sales-Ratios by Total Revenue, Ad-To-Sales-Ratios by Industry Sector, Industries with Top 10 Ad-To-Sales-Ratios within Manufacturing, Retail and Services sector.
Table includes ad-to-sales ratios for all companies, profitable companies and companies reporting a loss for each of the 200+ minor industry groups.