Advertising Spending

Advertising Spending

Schonfeld & Associates publishes a series of titles reporting advertising expenditures annually. The advertising expenditures are reported by individual companies and industry group. 

Advertising spending is defined as total advertising and promotional expense, including media, direct mail, point-of-purchase materials, production, ad department operations, research and other direct costs as reported in annual filings with the SEC.    

Advertising Ratios & Budgets reports an estimate for the current year, a forecast for the coming year and historical figure for last year.

Advertising Growth Trends report five historical years of inflation adjusted spending.

U.S. Sourcebook of Advertisers is a directory of advertisers containing an estimate for the current year ad budget as well as corporate contact information.

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Advertising Ratios & Budgets

Click below for more information or to order.
 
$395   Book Only
$495   Book & Database
   
   
    This detailed report covers over 4,500 companies and 300 industries with historical 2011 advertising budgets, 2012 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2012 and 2013 budget forecasts and growth rates...  
   
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Advertising Growth Trends

Click below for more information or to order.
 
$395   Book Only
$495   Book & Database
   
   
    Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC...  
   
  READ MORE
 

 

U.S. Sourcebook of Advertisers

Click below for more information or to order.
 
$395   Book Only
$495   Book & Database
   
   
    A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closing and more....  
   
  READ MORE
 
 


 


Name SKU Price Thumbnail Image Description Update
Advertising Ratios & Budgets (Book & Database) Book + DB 1-932024-89-1 $495.00 This detailed report covers over 4,300 companies and 320 industries with historical 2016 advertising budgets, 2017 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2017 and 2018 budget forecasts and growth rates. Use it to track competition,

U.S. Sourcebook of Advertisers (Book & Database) Book + DB 1-932024-91-3 $495.00 A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closing and more.

Advertising Growth Trends (Book & Database) Book + DB 1-932024-93-X $495.00 Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five

Advertising Ratios & Budgets Book 1-932024-89-1 $395.00 This detailed report covers over 4,300 companies and 320 industries with historical 2016 advertising budgets, 2017 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2017 and 2018 budget forecasts and growth rates...

U.S. Sourcebook of Advertisers Book 1-932024-91-3 $395.00 A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closing and more.

Advertising Growth Trends Book 1-932024-93-X $395.00 Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five

Download (PDF) of Advertising Ratios & Budgets + Database PDF + DB 1-932024-89-1 $495.00 Advertising Ratios & Budgets This detailed report covers over 5,000 companies and 320 industries with historical 2014 advertising budgets, 2015 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2015 and 2016 budget forecasts and growth rates.

Download (PDF) of U.S. Sourcebook of Advertisers + Database PDF + DB 1-932024-91-3 $495.00 U.S. Sourcebook of Advertisers A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closi

Download (PDF) of Advertising Growth Trends + Database PDF + DB 1-932024-93-X $495.00 Advertising Growth Trends Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes: advertising spendin

Download (PDF) of Advertising Ratios & Budgets PDF 1-932024-89-1 $395.00 Advertising Ratios & Budgets This detailed report covers over 4,300 companies and 320 industries with historical 2016 advertising budgets, 2017 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2017 and 2018 budget forecasts and growth rates.

Download (PDF) of U.S. Sourcebook of Advertisers PDF 1-932024-91-3 $395.00 U.S. Sourcebook of Advertisers A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closi

Download (PDF) of Advertising Growth Trends PDF 1-932024-93-X $395.00 Advertising Growth Trends Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes: advertising spendin



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