Description
This detailed report covers over 2,500 companies and 315 industries with fiscal 2023 and 2022 advertising budgets and revenue, 2023 ad-to-sales ratio and ad-to-profit ratio, as well as 2023 annual growth rates in ad spending and sales. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 350 non-U.S. headquartered companies. Bought by major advertising agencies, media companies, advertisers and libraries. Published May 2024.
The two database files are in Excel format, one containing annual spending and sales information by company and the other information by SIC industry code.
The company datafile contains five years (2019-2023) revenue, advertising spending and gross profit for each company along with 2022-2023 ad-to-sales ratios and ad-to-gross-profit ratios, 2023 annual growth rate in revenue and advertising spending as well as the country where the headquarters is located.
The industry datafile contains five years (2019-2023) revenue, advertising spending and ad-to-sales ratios for each industry along with 2023 annual growth rate in revenue and advertising spending.
A supplement is now available to Advertising Ratios & Budgets containing benchmark ad-to-sales ratios by industry based on corporate tax return data sourced from the IRS.
