Advertising Spending

Schonfeld & Associates publishes titles reporting advertising expenditures annually. Click on the name of the report of your choice to get full information and view a sample page.

The advertising expenditures are reported by individual companies and industry group. Advertising spending is defined as total advertising and promotional expense, including media, direct mail, point-of-purchase materials, production, ad department operations, research and other direct costs as reported in annual filings with the SEC.

Advertising Ratios & Budgets reports last fiscal year advertising spending and revenue as well as ad-to-sales ratio and ad-to-gross-profit ratio for the last year two years along with annual growth rates in ad spending and sales.

2023 editions are available now.

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Advertising Ratios & Budgets

$395.00$495.00

This detailed report covers over 2,500 companies and 320 industries with fiscal 2021 and 2022 advertising budgets  and revenue, 2022 ad-to-sales ratio and ad-to-profit ratio, as well as 2022 and 2021 annual growth rates in ad spending and sales. Published May 2023.