2016 Advertising To Sales Ratios by Industry Sector

Industry Sector

Ad to Sales
Ratio %

Ad Growth %

Sales Growth %

Natural Resources & Materials 1.0 -2.6 -2.3
Oil, Gas & Chemicals 0.5 -3.0 -26.3
Consumer Products 6.3 -0.4 -1.6
Health Care 2.9 2.1 3.8
Retail 1.5 3.9 3.9
Financial Services 1.6 4.1 2.8
Electronics & Scientific Instruments 1.4 4.3 4.2
Computers & Software 3.3 8.5 2.5
Industrial Equipment & Furnishings 1.4 -2.6 -5.0
Transportation & Travel 2.3 2.4 0.8
Services except Healthcare 2.5 2.3 3.6
Construction & Real Estate 2.6 7.8 9.9
Communication Products & Services 2.9 1.9 0.3
Wholesale 0.4 3.9 7.0
All sectors combined 2.2 2.5 -1.5

 

Advertising Ratios & Budgets is the source for the above data. This detailed report covers over 4,700 companies and 320 industries with historical advertising budgets, current year ad-to-sales ratios and ad-to-gross margin ratios, as well as current and future year budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies. Bought by major advertising agencies, media companies, advertisers and libraries. Published June 2016.

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