Advertising Spending

Schonfeld & Associates publishes a series of titles reporting advertising expenditures annually. Click on the name of the report of your choice to get full information and view a sample page.

The advertising expenditures are reported by individual companies and industry group. Advertising spending is defined as total advertising and promotional expense, including media, direct mail, point-of-purchase materials, production, ad department operations, research and other direct costs as reported in annual filings with the SEC.

Advertising Ratios & Budgets reports an estimate for the current year, a forecast for the coming year and historical figure for last year.

Advertising Growth Trends reports five historical years of inflation adjusted spending.

U.S. Sourcebook of Advertisers is a directory of advertisers containing an estimate for the current year ad budget as well as corporate contact information.

2016 editions of all titles are available now.

Useful Links

Industry Sector Ad to Sales Ratios

SIC Codes


Advertising Ratios & Budgets

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$395 Book Only
$495 Book & Database
This detailed report covers over 4,700 companies and 320 industries with historical 2015 advertising budgets, 2016 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2016 and 2017 budget forecasts and growth rates...
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Advertising Growth Trends

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$395 Book Only
$495 Book & Database
Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC...
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U.S. Sourcebook of Advertisers

Click below for more information or to order.
$395 Book Only
$495 Book & Database
A directory of publicly owned corporations that advertise. Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales, fiscal year closing and more....
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