Schonfeld & Associates publishes a series of titles reporting advertising expenditures annually. Click on the name of the report of your choice to get full information and view a sample page.
The advertising expenditures are reported by individual companies and industry group. Advertising spending is defined as total advertising and promotional expense, including media, direct mail, point-of-purchase materials, production, ad department operations, research and other direct costs as reported in annual filings with the SEC.
Advertising Ratios & Budgets reports an estimate for the current year, a forecast for the coming year and historical figure for last year.
Advertising Growth Trends reports five historical years of inflation adjusted spending.
U.S. Sourcebook of Advertisers is a directory of advertisers containing an estimate for the current year ad budget as well as corporate contact information.
2016 editions of all titles are available now.